So they're going at it the hard way, but Colorado Peak Politics has the inside skinney on the New Belgium Brewing company.
Here's an outfit that screens applicants for cultural fit, donates to left-wing causes, and is one of the moving forces behind the anti-fracking campaign. So how does that help drunk driving? Like this:
If fracking is banned, unemployment will go up as will energy and fuel prices. This means more people with nothing better to do than drink New Belgium beer. As a bonus, the unemployed drive less, not having jobs to commute to, hence less driving and less drunk driving.
The problem with this is that the unemployed tend to drink low-budget beer like Pabst Blue Ribbon and not craft brews like New Belgium, so the plan may backfire. Oh well.