What else to write about this close to St. Paddy's Day. Here's an article that suggests that Wal-Mart is looking into launching their own house-brand collection of wines. Suggested names include
10. Chateau Trailer Parc
9. White Trashfindel
8. Big Red Gulp
7. World Championship Riesling
5. Chef Boyardeaux
4. Peanut Noir
3. I Can't Believe It's Not Vinegar
2. Grape Expectations
1. Nasti Spumante
In order of popularity it says.
Never being one to let bad enough alone, let me suggest that the key to successful sales is good marketing. They shouldn't put it in bottles, that is too upscale. I propose
boxes, sized appropriately:
The 3-liter econobox featuring say a 71 Honda Civic on one side and a Pinto on the other, the 5-liter Ponycar box with a Mustang on one side and a Camaro on the other, and the 7-liter Grand
National maybe featuring Richard Petty's Dodge. The Kenworthy Cross-country box is simply 2 Grand Nationals in
the cardboard shipping box featuring a bulldog lifting its leg on a Volvo.