Swing Voters

There is a piece over on the Volokh Conspiracy in which Ilya Somin discusses swing voters, noting that of all the electorate they tend to be the most ignorant of the candidates and issues. This is partly attributed to lower average education levels among the undecided, but primarily to apathy about the whole process.
Yes, indeed, your vote will not likely swing an election, but when there is a general belief in this, a lot of votes that would otherwise be cast, and,thus, swing an election, simply stay home.
We're going to get to pick a whole crop of folks who have the power to relieve you of up to 50% of your hard-earned money on the premise that they know how to spend it better than you do. I've gotten to meet a few of them, and people, if you get to shake hands with any of them, be sure and count your fingers afterwards. Then check your watch and wallet. Then count your fingers again, just to be safe.
Listen carefully to what they tell you, and ask yourself who's going to pay for their promises when most governments are in the red already.