GM has instructed its engineers that there are certain words which, while certainly descriptive, should probably not be used in presentations:
Can't argue with their logic here but when your engineering department is using words like that it's probably a clue that the product needs a bit more development.
Unless of course, this describes the intended function of the product in which case it's raises and promotions all around. After all it's the governments position that we should all drive less and this sort of thing certainly advances the agenda.
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