Here's some good stuff to peruse:
First here's Scott Adams who touts his 100% correct prediction rate in the presidential circus so far:
Here's the money quote:
Identity always beats analogy
Analogy always beats reason
Reason beats nothing
Nothing at all. Reason is a voice crying in the wilderness it would seem. This would explain why Trump is leading on the Republican side identifying with the "I'm mad as hell and I'm not going to take it any more" crowd, and why Hillary is (was?) leading on the Dem side identifying as a woman. Hills problem is trying to identify as a feminist while getting a big warm endorsement from Bill.
Trumps weakness is the same one Sanders has, namely no real answer to the question of "How you gonna do that?" which is cropping up occasionally to both of them, but hey, Reason beats nothing.
Jeff Deist at Mises daily on PC
Jeff talks about the PC culture, where it comes from and what to do about it. this seems to be a scholarly and much shorter version of Vox Day's book on SJW's who live or die on whether people buy into the PC they're selling.
Like all propaganda, PC fundamentally is a lie. It is about refusing to deal with the underlying nature of reality, in fact attempting to alter that reality by legislative and social fiat. A is no longer A.And Sarah Hoyt on persuasion
This covers how to sell a lie.
She's seen a lot of it.